HOME | CONTACT | IMPRINT | ADVERTISING | RSS















NEWS & LIVE TOP HEADLINES


NEWS & LIVE ARCHIVE


ENGLISH NEWSLETTER


FAQ: HOW DOES IT WORK?


FAQ: MY/OUR NEWS HERE?


FAQ: OLDER NEWS?













Verva Street Racing: Carlos Sainz and Peugeot 2008 DKR premiere in Warsaw. | 21.08.2014


Rallyraid: The new Schlesser customer racer - 4x4 Mercedes instead of buggy. | 21.08.2014


Rally dos Sertões: Top brands and great beasts in bikes, quads and UTVs. | 21.08.2014


Baja Poland: "We have prepared an extra attractions for fans in this year". | 21.08.2014


Asia Cross Country PHOTOS: Impressions Asian Rally Thailand-Cambodia (71). | 19.08.2014


Asia Cross Country: Outlander PHEV completes Rally for second straight year. | 19.08.2014


Baja Poland: Baja Poland Ambassador Krzysztof Holowczyc - "I love this rally". | 18.08.2014













































Welcome to the marathonrally.com newssection. Here you can find the article you selected. For a full selection of news please click on "NEWS & LIVEREPORTS", for older articles use the search function in top of the right navigation.




Bowler Help: Land Rover & Bowler sign formal brand partnership agreement.




Land Rover and Bowler, the UK-based manufacturer of all-terrain performance cars and rally raid vehicles, have agreed to a brand partnership, formalising a relationship that has been in place for over a decade. This new partnership will enable Land Rover and Bowler to realise even greater value from their relationship.

Under the agreement, "Powered by Land Rover" badging on Bowler's competition cars and across its marketing materials acknowledges the role that Land Rover technology plays in the performance and race success of Bowler products. The "Powered by Land Rover" branding will also be highlighted in joint event and promotional activities.

Bowler will benefit from access to components - powertrain and chassis engineering in particular - and technical and development support from Land Rover. In addition, the agreement provides a secured piece of ongoing parts business and allows Land Rover's engineers to stretch themselves creatively and technically on an extreme performance-orientated programme that brings further knowledge to the core road-going Land Rover range.

From its first competition vehicle of the mid-1980s, Bowler has based its racers on Land Rover technology. The company's latest models - the EXR rally raid competition car and the road-going EXR S - both use modified engines, chassis and other components from the Range Rover Sport.

Mark Cameron, Land Rover Brand Experience Director, Global Marketing, said: "Bowler vehicles demonstrate the kind of performance, ride, handling and chassis dynamics that a vehicle powered by Land Rover is capable of when taken to the extreme and liberated of most practical constraints.

"For over twenty years, Land Rover's technology has powered Bowlers on some of the toughest and most gruelling off-road sporting events in the world. We're proud to have been part of Bowler's success and, just as its latest models come to market, this new formal partnership will fully acknowledge the role of Land Rover technology in Bowler's high performance all terrain cars."

Drew Bowler, Managing Director of Bowler, said: "It is Land Rover's support as well as its technology that has helped Bowler to gain an incredibly strong reputation for extreme off-road performance over the last two decades. And as we embark on a new era for the business - introducing our first model engineered for use outside competition racing - I'm very pleased that the relationship has been formalised.

"With the extra confidence that comes from this brand partnership, I look forward to working with Land Rover to ensure that both parties realise the full potential of our collaboration. With bold and ambitious plans, I'm sure that there are exciting times ahead in which both parties will enjoy positive benefits for our respective brands."

Bowler pioneered rally raid cars in the UK and is a global market leader in the production of racing and all-terrain performance vehicles, all of which are Powered by Land Rover.

Following in the footsteps of its predecessors - the Bowler Wildcat (produced from 1997 to 2007) and Nemesis (2006-2011) - the new EXR was designed, developed and produced to compete in the world's toughest rally raid events, including the Dakar Rally, the Silk Way Rally and those that comprise the FIA World Cup for Cross Country Rallies. These off-road events last between three and 15 days, with up to 900 kilometres covered each day.

Several generations of Bowler models, including the latest EXR model, will be competing in the Rally Reykjavik (Iceland) in September and will be supported during the event by Bowler's factory service crew.

The Bowler EXR rally-raid competition car - on sale from £145,000 plus local taxes - fully conforms to FIA T1 specifications. It uses a modified version of the naturally-aspirated 5.0-litre V8 Range Rover Sport petrol engine, which is restricted to 300 bhp maximum power and 582 Nm maximum torque in line with FIA restrictions. The EXR is fitted with a six-speed manual gearbox and Ricardo front, centre and rear differentials.

Building on the brand's strong heritage, the new Bowler EXR S is the first Bowler engineered for road use. It shares the EXR's hydroformed base chassis (with the engine moved 300mm rearward) and various switchgear, light clusters and grilles, all from the Range Rover Sport. The EXR S also shares the same strong and lightweight composite body panels with its competition-bred stablemate.

The Bowler EXR S is fitted with a modified version of the Range Rover Sport's supercharged 5.0-litre V8 producing 550 bhp and 705 Nm. With such power and torque available in a package as light as 1800 kg, accelerating to 60 mph takes just 4.2 seconds and top speed is limited to 155 mph. The EXR S boasts the six-speed ZF automatic transmission and E-diff from the Range Rover Sport 5.0-litre V8 Supercharged.

The Bowler EXR S Powered by Land Rover is priced from £155,000 plus local taxes and will make its international debut at the Goodwood Festival of Speed (28 June-1 July), where it will be on display at the Bowler Off-Road Activities Field.

2012/06/27 | 18:38 CET | ARTICLE: MR/HS/LAND ROVER











Verva Street Racing VIDEO: Official trailer for the unique Warsaw sport-event | 21.08.2014 20:41 | NEW




Verva Street Racing: Carlos Sainz and Peugeot 2008 DKR premiere in Warsaw. | 21.08.2014 20:25 | NEW




Rallyraid: The new Schlesser customer racer - 4x4 Mercedes instead of buggy. | 21.08.2014 18:32 | NEW




Rally dos Sertões: Top brands and great beasts in bikes, quads and UTVs. | 21.08.2014 18:01 | NEW




Carpathian Buggy Challenge: First Buggy-Challenge in Romanian mountains | 21.08.2014 17:33 | NEW




TORC STC 2014: Crandon welcomes Popcorn Sutton´s Sportsman Challenge | 21.08.2014 16:57 | NEW




TORC STC 2014: Fannin Motorsports suffers first ever DNF at RD8 in Crandon | 21.08.2014 16:20 | NEW




Baja Poland: "We have prepared an extra attractions for fans in this year". | 21.08.2014 15:51 | NEW




Donaldson CC: Sullwald tighten grip on SA´s Special Vehicle Class title chase | 19.08.2014 19:55 | NEW




TORC STC: Off-Road Syndicate takes Second in Crandon Off-Road Challenge | 19.08.2014 19:21 | NEW




Dakar Rally VIDEO: Historic - Top Gear´s Jeremy Clarkson riding Citroen ZX RR | 19.08.2014 18:32 | NEW




Asia Cross Country PHOTOS: Impressions Asian Rally Thailand-Cambodia (71). | 19.08.2014 17:47 | NEW




Asia Cross Country: Outlander PHEV completes Rally for second straight year. | 19.08.2014 15:51 | NEW




Baja Poland: Baja Poland Ambassador Krzysztof Holowczyc - "I love this rally". | 18.08.2014 17:17 | NEW




Dakar Rally 2015 VIDEO: El Martillo Racing Dodge Durango at the Dakar 2014 | 18.08.2014 16:32 | NEW




Dakar Rally 2015: El Martillo Racing Dodge Durango Mexico dunes test trip | 18.08.2014 16:23 | NEW




Donaldson CC: Horns breathe new life into Production Vehicle Championship. | 18.08.2014 15:29 |




Hungarian Baja PHOTOS: Impressions by MCH Photo / HB / Offroadsport (32) | 18.08.2014 14:32 |




Hungarian Baja VIDEO: The Baja with Nasser Al Attiyah on Saturday by CinCin | 18.08.2014 13:56 |




Hungarian Baja VIDEO: Nice impressions Hungarian Baja by Ábrahámhegy TV | 18.08.2014 13:44 |




Hungarian Baja VIDEO: Short impressions of water-crossing SS04 on Saturday | 18.08.2014 13:41 |




Hungarian Baja RESULTS: Final Overall Results Hungarian Baja 2014 BIKES | 18.08.2014 13:13 |




Hungarian Baja RESULTS: Final Overall Results Hungarian Baja 2014 CARS | 18.08.2014 13:00 |




Hungarian Baja: X-raid driver Vladimir Vasilyev consolidates World Cup lead. | 18.08.2014 12:42 |




Hungarian Baja: Fortin - "A terrific result for Al Attiyah and Overdrive Racing". | 18.08.2014 12:24 |




Hungarian Baja: Nasser Al Attiyah overall winner after dramatic fight Saturday. | 18.08.2014 12:00 |




Hungarian Baja PHOTOS: Impressions Friday by Pawel Roslon and Teams (39). | 16.08.2014 17:22 |




Hungarian Baja VIDEO: Impressions and Interview Toyota´s Nasser Al Attiyah | 16.08.2014 16:54 |




Hungarian Baja: Mini´s Terranova leading in front of Al Attiyah and Holowczyc. | 16.08.2014 16:22 |




Hungarian Baja: Ruoso, Zanotti and Maré Hungary first winners in the bikes. | 16.08.2014 16:00 |




Dakar Rally 2015: Great Wall to copy Local Motors Rally Fighter for the Dakar?. | 14.08.2014 21:30 |




Rally dos Sertões: More than 100 car and truck competitors in Brazilian rally. | 14.08.2014 19:40 |




Hungarian Baja VIDEO: Nice impressions of Hungarian Baja 2013 by Rallyheart | 14.08.2014 18:39 |




Hungarian Baja: Lónyai with HRX-Ford after burnt BMW, Fazekas teamed up. | 14.08.2014 17:18 |




SPECIAL: Schwarz and AGM-Jimco X6 SCORE Trophy Truck at Deutschland Rally | 14.08.2014 16:46 |




TORC LB 2014: Stingle wins Round 8 - and wins Limited Buggy Challenge | 14.08.2014 16:27 |




TORC STC 2014: Marquardt continues Podium Streak at RD8 Summer Crandon | 14.08.2014 15:39 |




TORC STC 2014: Super Stock Truck Championship will be decided at Big House | 14.08.2014 15:29 |




Baja Poland: Legendary Dakar truck - Polish Star 266 live at the Baja Poland. | 13.08.2014 18:51 |




TORC 2014 VIDEO: Round 11 and 12 live-report from Sturgis - 2 hours report | 13.08.2014 17:54 |




















NEWS & LIVEREPORTS




NEWS & RALLY ARCHIVE




NEWSLETTER










VIDEO CLIP GALLERY




PHOTO LIVE GALLERY




PHOTO DATA & SHOP




YOUTUBE CHANNEL




FIA CC WC CALENDAR




IMPRINT & CONTACT




ADVERTISE ONLINE








RACE-DEZERT.COM




TERENOWO.PL











FACEBOOK GROUP




TWITTER GROUP




DAILYMOTION




RSS LIVE FEED


















HOME | TERMS OF SERVICE | PRIVACY STATEMENT | IMPRINT | ADVERTISING

Copyright 2003 - 2014 | All rights reserved by marathonrally.com international
London | Hamburg | Saint Petersburg | Kuala Lumpur | Monte-Carlo
Major office: marathonrally.com international | Joern Schekahn
Address: Gluckstr 74 A | 22081 Hamburg | Germany
Phone: +49 152 53 54 19 38
Email:
INFO(AT)MARATHONRALLY.COM | Web: MARATHONRALLY.COM