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Breslau Poland: Rally on standby by Military because of actual political situation. | 18.07.2014


Breslau Poland: The truck-legends are back - scrutineering - Ford Ranger. | 12.07.2014


Breslau Poland PHOTOS: First Impressions of the Scrutineering in Recz (60). | 12.07.2014


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Dakar Rally 2015: Carlos Sousa switch from Great Wall to Mitsubishi Petrobras. | 04.07.2014


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Bowler Help: Land Rover & Bowler sign formal brand partnership agreement.




Land Rover and Bowler, the UK-based manufacturer of all-terrain performance cars and rally raid vehicles, have agreed to a brand partnership, formalising a relationship that has been in place for over a decade. This new partnership will enable Land Rover and Bowler to realise even greater value from their relationship.

Under the agreement, "Powered by Land Rover" badging on Bowler's competition cars and across its marketing materials acknowledges the role that Land Rover technology plays in the performance and race success of Bowler products. The "Powered by Land Rover" branding will also be highlighted in joint event and promotional activities.

Bowler will benefit from access to components - powertrain and chassis engineering in particular - and technical and development support from Land Rover. In addition, the agreement provides a secured piece of ongoing parts business and allows Land Rover's engineers to stretch themselves creatively and technically on an extreme performance-orientated programme that brings further knowledge to the core road-going Land Rover range.

From its first competition vehicle of the mid-1980s, Bowler has based its racers on Land Rover technology. The company's latest models - the EXR rally raid competition car and the road-going EXR S - both use modified engines, chassis and other components from the Range Rover Sport.

Mark Cameron, Land Rover Brand Experience Director, Global Marketing, said: "Bowler vehicles demonstrate the kind of performance, ride, handling and chassis dynamics that a vehicle powered by Land Rover is capable of when taken to the extreme and liberated of most practical constraints.

"For over twenty years, Land Rover's technology has powered Bowlers on some of the toughest and most gruelling off-road sporting events in the world. We're proud to have been part of Bowler's success and, just as its latest models come to market, this new formal partnership will fully acknowledge the role of Land Rover technology in Bowler's high performance all terrain cars."

Drew Bowler, Managing Director of Bowler, said: "It is Land Rover's support as well as its technology that has helped Bowler to gain an incredibly strong reputation for extreme off-road performance over the last two decades. And as we embark on a new era for the business - introducing our first model engineered for use outside competition racing - I'm very pleased that the relationship has been formalised.

"With the extra confidence that comes from this brand partnership, I look forward to working with Land Rover to ensure that both parties realise the full potential of our collaboration. With bold and ambitious plans, I'm sure that there are exciting times ahead in which both parties will enjoy positive benefits for our respective brands."

Bowler pioneered rally raid cars in the UK and is a global market leader in the production of racing and all-terrain performance vehicles, all of which are Powered by Land Rover.

Following in the footsteps of its predecessors - the Bowler Wildcat (produced from 1997 to 2007) and Nemesis (2006-2011) - the new EXR was designed, developed and produced to compete in the world's toughest rally raid events, including the Dakar Rally, the Silk Way Rally and those that comprise the FIA World Cup for Cross Country Rallies. These off-road events last between three and 15 days, with up to 900 kilometres covered each day.

Several generations of Bowler models, including the latest EXR model, will be competing in the Rally Reykjavik (Iceland) in September and will be supported during the event by Bowler's factory service crew.

The Bowler EXR rally-raid competition car - on sale from £145,000 plus local taxes - fully conforms to FIA T1 specifications. It uses a modified version of the naturally-aspirated 5.0-litre V8 Range Rover Sport petrol engine, which is restricted to 300 bhp maximum power and 582 Nm maximum torque in line with FIA restrictions. The EXR is fitted with a six-speed manual gearbox and Ricardo front, centre and rear differentials.

Building on the brand's strong heritage, the new Bowler EXR S is the first Bowler engineered for road use. It shares the EXR's hydroformed base chassis (with the engine moved 300mm rearward) and various switchgear, light clusters and grilles, all from the Range Rover Sport. The EXR S also shares the same strong and lightweight composite body panels with its competition-bred stablemate.

The Bowler EXR S is fitted with a modified version of the Range Rover Sport's supercharged 5.0-litre V8 producing 550 bhp and 705 Nm. With such power and torque available in a package as light as 1800 kg, accelerating to 60 mph takes just 4.2 seconds and top speed is limited to 155 mph. The EXR S boasts the six-speed ZF automatic transmission and E-diff from the Range Rover Sport 5.0-litre V8 Supercharged.

The Bowler EXR S Powered by Land Rover is priced from £155,000 plus local taxes and will make its international debut at the Goodwood Festival of Speed (28 June-1 July), where it will be on display at the Bowler Off-Road Activities Field.

2012/06/27 | 18:38 CET | ARTICLE: MR/HS/LAND ROVER











Breslau Poland: Rally on standby by Military because of actual political situation. | 18.07.2014 09:56 |




Breslau Poland RESULTS: Daily results after SS01 Recz / Recz roundcourse | 13.07.2014 23:38 |




Breslau Poland: The truck-legends are back - scrutineering - Ford Ranger. | 12.07.2014 15:17 |




Breslau Poland PHOTOS: First Impressions of the Scrutineering in Recz (60). | 12.07.2014 14:29 |




Africa Eco Race: End of preferential rates - review rally presentations Europe. | 04.07.2014 15:44 |




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Dakar Rally 2015 VIDEO: The all-new Peugeot 2008 DKR buggy - first preview | 03.07.2014 19:08 |




Dakar Rally 2015: Peugeot 2008 DKR - first test, new detailed technical data. | 03.07.2014 18:48 |




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TORC 2014: Ross Hoek gets first PRO-4x4 Podium - third place in round 8 | 03.07.2014 17:55 |




Donaldson CC VIDEO: Impressions Toyota Team Kalahari Botswana Desert race | 03.07.2014 17:48 |




Donaldson CC: Rhide SA´s Brian Baragtwanath wins Quads Dakar Challenge | 03.07.2014 17:38 |




Donaldson CC: Bertholdt / Rousseau win free entry for the Dakar Rally 2015. | 03.07.2014 17:17 |




Donaldson CC: History repeats in Special Vehicles Class in Botswana rally | 03.07.2014 15:40 |




Donaldson CC: Taylor / Murphy win Toyota Botswana 1000 Dakar Challenge. | 03.07.2014 15:17 |




OiLibya Morocco: Organizer NPO unveils details of the 2014 stages in Morocco. | 27.06.2014 14:22 |




OiLibya Morocco VIDEO: Official trailer for the OiLibya Rally in Morocco 2014 | 27.06.2014 14:04 |




Dakar Challenge: Team Rhide SA ready for the Dakar Challenge in Botswana | 26.06.2014 18:52 |




FIA CC World Cup: UAE study points way to increasing safety to saving lives. | 26.06.2014 17:48 |




LOORR 2014: Solid weekend at Miller sport park in Utah for Casey Currie | 26.06.2014 17:02 |




Dakar Rally 2015: Japanese Hino truck already preparing for 2015 Dakar Rally | 26.06.2014 16:59 |




Dakar Rally 2015: X-raid strikes back - Dakar winner Roma extends contract. | 25.06.2014 17:33 |




ULTRA 4 Europe: Second day report ULTRA 4 race in Italy - by Robb Pritchard | 25.06.2014 14:43 |




AXCR Asia CC Rally: Outlander PHEV to tackle rally for second straight year. | 25.06.2014 14:14 |




AXCR Asia CC Rally VIDEO: Mitsubishi Outlander PHEV Hybrid in AXCR Rally | 25.06.2014 14:08 |




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TORC 2014: Dale Chestnut wins RD2 and leads TORC Classix Championship | 25.06.2014 12:46 |




TORC 2014: Steve Barlow and Adrian Cenni take PRO-class podiums in BR | 25.06.2014 12:45 |




Dakar Rally 2015: Former Winner Nasser al-Attiyah to switch to Toyota 2015. | 24.06.2014 17:54 |




LOORR 2014: Team Toyo’s Kyle LeDuc captures third successive sweep in Utah | 24.06.2014 17:15 |




Baja Rally: Mexican rally adds new Adventure Bike Expert class for 2014. | 24.06.2014 16:54 |




















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