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 | FIM World Cup: Motul lubricants new official partner for the FIM Association
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Motul, a leading brand of motorcycle lubricants, is delighted to announce that it has entered into a three-year partnership agreement with the motorcycle governing body FIM (Fédération Internationale de Motocyclisme.)
On Saturday, April 14 2012, FIM President, Vito Ippolito, and Hervé Amelot, Managing Director of Motul; officially signed the contract for Motul to become FIM’s official lubricant partner and official partner with the FIM Endurance World Championship. The contract was signed just prior to the start of the opening round of the EWC, the prestigious 24-hour Bol d’Or at the Magny-Cours International Circuit located in Nevers, France.
The Motul brand has a presence in 85 countries worldwide. Motorcycle competition plays a key part in its marketing and sales strategies.
The company’s Managing Director, Hervé Amelot, commented on the new partnership with the FIM: "This is the perfect synergistic partnership for Motul. We are well known for our understanding and expertise in the field of motor sport lubricants and the FIM is obviously the fountain of all knowledge with regard to motorcycling. Our association brings these two ‘knowledge-banks’ together for the good of the sport and we are delighted to have the opportunity to showcase our range of specialized products to an increasingly wide international audience."
Vito Ippolito, President of the FIM, said of the partnership, "We are delighted to welcome Motul as official lubricant partner to the FIM. We know the company well through their long association with major FIM World Championships such as MotoGP, Superbike, Endurance and Motocross. This partnership will truly allow our teams to share their respective expertise and we are looking forward to working hand in hand."
Motul’s standing and reputation in the Endurance World Championship is unquestioned. For many years Motul has enjoyed a successful partnership with leading manufacturer representatives like the Suzuki Endurance Racing Team (SERT) with whom Motul has clinched four World Championship titles.
In addition, Motul has won most of the prestigious races such as Le Mans & Le Bol d’Or, with National Motos and GMT 94 teams - including the World Championship title in 1994 with the Guignabodet team. In 2012, Motul continues to support race teams such as Monster Energy Yamaha YART, the National Motos Team and (new for 2012) the Honda TT Legends team.
International endurance racing is at the heart of Motul’s marketing strategy as it provides one of the best test beds and living research laboratories to prove the reliability and superior performance of its products.
Today, racing machines are much closer to production bikes. Attendees at iconic events such as Le Mans, the Bol d’Or and Suzuka, for example; can see firsthand what a difference it makes to incorporate specialized lubricant products like Motul into these machines.
2012/04/16 | 16:56 CET | ARTICLE: MR/SY/MOTUL
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