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Dakar Rally 2015: The real Odyssey before - or how to be at the Start in time. | 29.08.2014


Defender Challenge: Rd 5 of the series by Bowler takes place this weekend. | 29.08.2014


Rally dos Sertões: Honda HRC riders finished first part of the marathon stage. | 29.08.2014


Rally dos Sertões: Top 10 cars mixed after hardest stage - Spinelli still leader. | 28.08.2014


Rally dos Sertões PHOTOS: Impressions from the Marathonrally in Brazil (77). | 28.08.2014


Rally dos Sertões: Two X-Rally NWM Ford Ranger in good 2nd and 4th position. | 28.08.2014


Baja Poland: Poland to welcome 112 competitors in Baja Poland this weekend. | 28.08.2014













































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Polaris XP1K: Martelli Brothers presented new Polaris of RJ Anderson






The Martelli Brothers and their production team Mad Media – known internationally for their work producing and directing the first three Gymkhana videos - have done it again. Their new viral video campaign with [ UTV UNDERGROUND ] started on Monday, August 5th (you can watch the video in our news-section).

The project is being timed with the release of the ground breaking 2014 Polaris RZR XP1000 off-road vehicle by Polaris Industries, which made it’s public debut this week at the Polaris dealer show in Washington D.C.

For the production of XP1K, Mad Media and UTVUnderground.com teamed up, and tapped off-road race champion and factory Polaris Pro UTV racer RJ Anderson to pilot their custom built 2014 Polaris RZR XP1K vehicles. The result is a seven and a half minute blitz of off-road action, jaw dropping stunts, and dynamic precision driving by RJ – laid against the unforgiving, post-apocalyptic backdrop of an abandoned iron mine near Desert Center, CA.

“XP1K features a barrage of over the top stunts and one-the-edge driving, and RJ absolutely hung it all out for this project. We put these cars through hell, and actually built two of them, knowing that we could destroy them on certain stunts. There are dozens of remarkable and dangerous shots in this video that rival anything ever captured on film. “ said XP1K co-director and Mad Media CEO Matt Martelli.

The XP1K vehicles were built by a team of off-road racing experts. Mark Holz of Holz Racing Products received two stock 2014 RZR XP1000’s from UTVUnderground.com and rebuilt them from the ground up. He fabricated each car from scratch and added a litany of Holz products for weight reduction and additional strength.

Meanwhile Randy Anderson of Walker Evans engineered and installed a custom Walker Evans suspension set-up, normally reserved for off-road race trucks. Additionally, Kevin Kroyer at Kroyer Racing Engines teamed up with MCX Turbos and produced the most powerful UTV engines ever built, specifically for the XP1K vehicles.

The cars sit on custom grooved Falken Wildpeak A/T Tires and feature safety equipment from Mastercraft and Impact. They are wrapped with a custom Mad Media designed graphics package that is used throughout the campaign. Complete vehicle specs can be found at [ XP1K.COM ].

“XP1K represents the synthesis of our creative brainstorming sessions with RJ and Joey D, the remarkable RZR vehicle platform that Polaris has developed and perfected, the vision and expertise of our build partners, the unwavering support of our sponsors, help from dirt engineering expert Tony Vanillo who designed our location, as well as two decades worth of production experience that our Mad Media film crew and post-production teams have drawn on,” commented Mad Media COO and XP1K co-director Joshua Martelli. “We overcame a brutal heat wave, a host of location challenges, and an accelerated timeline…and ultimately produced a viral video that is completely kick-ass!”

“Teaming up with Mad Media and The Martelli Brothers to help create and launch XP1K has been phenomenal. We had two of the most progressive, state-of-the-art UTV’s in the world at our disposal – and RJ Anderson behind the wheel absolutely crushing it. This type of project has been long overdue for our market, and it feels awesome to have co-produced a video of this scale and importance,” commented UTVUnderground.com founder and XP1K co-producer Joey DiGiovanni.

2013/08/06 | 17:21 CET | ARTICLE: MR/HS/HAMLIN











Rally dos Sertões RESULTS: Overall results CARS & TRUCKS SS05 on Thursday | 29.08.2014 03:33 |




Rally dos Sertões RESULTS: Overall results BIKES & QUADS SS05 on Thursday | 29.08.2014 03:24 |




Dakar Rally 2015: The real Odyssey before - or how to be at the Start in time. | 29.08.2014 02:40 |




Defender Challenge VIDEO: Impressions of the series by Bowler Rd 4 Wales | 29.08.2014 01:31 |




Defender Challenge: Rd 5 of the series by Bowler takes place this weekend. | 29.08.2014 01:27 |




Rally dos Sertões: Honda HRC riders finished first part of the marathon stage. | 29.08.2014 00:47 |




Rally dos Sertões VIDEO: Mitsubishi Petrobras Team crews SS04 Wednesday | 28.08.2014 17:10 |




Rally dos Sertões VIDEO: Official no comment rally video of SS04 Wednesday | 28.08.2014 17:08 |




Rally dos Sertões: Top 10 cars mixed after hardest stage - Spinelli still leader. | 28.08.2014 16:33 |




Rally dos Sertões PHOTOS: Impressions from the Marathonrally in Brazil (77). | 28.08.2014 04:57 |




Rally dos Sertões: Two X-Rally NWM Ford Ranger in good 2nd and 4th position. | 28.08.2014 04:48 |




Baja Poland: Poland to welcome 112 competitors in Baja Poland this weekend. | 28.08.2014 02:20 |




Rally dos Sertões RESULTS: Overall results CARS & TRUCKS SS04 Wednesday | 28.08.2014 01:56 |




Rally dos Sertões RESULTS: Overall results BIKES & QUADS SS04 Wednesday | 28.08.2014 00:44 |




Rally dos Sertões: KTM’s Marc Coma hangs on to overall lead in dos Sertoes. | 27.08.2014 23:48 |




Rally dos Sertões: Paulo Gonçalves clinches victory in SS04 - the longest stage. | 27.08.2014 23:32 |




Desafío Inca: German manufacturer battle - X-Raid Mini vs SAM Mercedes CC | 27.08.2014 19:26 |




Rally dos Sertões RESULTS: Overall results CARS & TRUCKS SS03 on Tuesday | 27.08.2014 18:33 |




Rally dos Sertões RESULTS: Overall results BIKES & QUADS SS03 on Tuesday | 27.08.2014 18:29 |




Rally dos Sertões VIDEO: Mitsubishi Petrobras Team crews SS03 on Tuesday | 27.08.2014 17:55 |




Rally dos Sertões: Both Ford Rangers reached top speeds above 175 km/h. | 27.08.2014 17:07 |




Rally dos Sertões VIDEO: Onboard with X-Rally Ford Ranger Baumgart / Cincea | 27.08.2014 16:35 |




Rally dos Sertões: Stagewin for Toyota´s Varela in S3 but Spinelli still leader. | 27.08.2014 16:19 |




Rally dos Sertões: Goncalves - "Hope to ride hard without making mistakes" | 27.08.2014 16:00 |




Rally dos Sertões: Marc Coma wins again in Bikes and remains the leadership. | 27.08.2014 15:35 |




Rally dos Sertões VIDEO: Mitsubishi Petrobras Team crews SS02 on Monday | 26.08.2014 19:14 |




Rally dos Sertões VIDEO: Official no comment rally video of SS02 on Monday | 26.08.2014 18:57 |




Baja Poland: X-raid with four Mini All4 Racing - chase for World Cup continues. | 26.08.2014 17:21 |




Baja Poland: Overdrive Racing with five Toyota Hilux and Nasser Al Attiyah. | 26.08.2014 16:45 |




Rally dos Sertões: Mitsubishi´s Spinelli / Haddad the new leader in the cars. | 26.08.2014 05:17 |




Rally dos Sertões: Gonçalves wins SS2 in Bikes but Coma still overall leader. | 26.08.2014 05:02 |




Rally dos Sertões PHOTOS: Nice impressions from the first days in Brazil (79) | 26.08.2014 04:53 |




Baja Poland VIDEO: Official trailer of the Baja Poland FIA CC World Cup 2014 | 26.08.2014 04:32 |




Donaldson CC: Test of character for the teams at South African Vryburg 450 | 26.08.2014 03:49 |




Rallyraid: Kamaz Master legend Ilgizar Mardeev tragically died in an accident. | 26.08.2014 03:09 |




Rally dos Sertões RESULTS: Overall results CARS & TRUCKS SS02 on Monday | 26.08.2014 02:30 |




Rally dos Sertões RESULTS: Overall results BIKES & QUADS SS02 on Monday | 26.08.2014 01:59 |




Rally dos Sertões VIDEO: Driving onboard with Overdrive Toyota Hilux of Verala | 26.08.2014 01:46 |




Rally dos Sertões: Honda´s Paulo Goncalves wins second stage in the bikes. | 26.08.2014 01:28 |




Rally dos Sertões VIDEO: Official no comment video of SS01 Sunday (crash) | 26.08.2014 00:56 |




















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