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Rally dos Sertões: Team HRC back in action for the thrills of the Dos Sertoes. | 22.08.2014


Verva Street Racing: Carlos Sainz and Peugeot 2008 DKR premiere in Warsaw. | 21.08.2014


Rallyraid: The new Schlesser customer racer - 4x4 Mercedes instead of buggy. | 21.08.2014


Rally dos Sertões: Top brands and great beasts in bikes, quads and UTVs. | 21.08.2014


Baja Poland: "We have prepared an extra attractions for fans in this year". | 21.08.2014


Asia Cross Country PHOTOS: Impressions Asian Rally Thailand-Cambodia (71). | 19.08.2014


Asia Cross Country: Outlander PHEV completes Rally for second straight year. | 19.08.2014













































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Polaris XP1K: Martelli Brothers presented new Polaris of RJ Anderson






The Martelli Brothers and their production team Mad Media – known internationally for their work producing and directing the first three Gymkhana videos - have done it again. Their new viral video campaign with [ UTV UNDERGROUND ] started on Monday, August 5th (you can watch the video in our news-section).

The project is being timed with the release of the ground breaking 2014 Polaris RZR XP1000 off-road vehicle by Polaris Industries, which made it’s public debut this week at the Polaris dealer show in Washington D.C.

For the production of XP1K, Mad Media and UTVUnderground.com teamed up, and tapped off-road race champion and factory Polaris Pro UTV racer RJ Anderson to pilot their custom built 2014 Polaris RZR XP1K vehicles. The result is a seven and a half minute blitz of off-road action, jaw dropping stunts, and dynamic precision driving by RJ – laid against the unforgiving, post-apocalyptic backdrop of an abandoned iron mine near Desert Center, CA.

“XP1K features a barrage of over the top stunts and one-the-edge driving, and RJ absolutely hung it all out for this project. We put these cars through hell, and actually built two of them, knowing that we could destroy them on certain stunts. There are dozens of remarkable and dangerous shots in this video that rival anything ever captured on film. “ said XP1K co-director and Mad Media CEO Matt Martelli.

The XP1K vehicles were built by a team of off-road racing experts. Mark Holz of Holz Racing Products received two stock 2014 RZR XP1000’s from UTVUnderground.com and rebuilt them from the ground up. He fabricated each car from scratch and added a litany of Holz products for weight reduction and additional strength.

Meanwhile Randy Anderson of Walker Evans engineered and installed a custom Walker Evans suspension set-up, normally reserved for off-road race trucks. Additionally, Kevin Kroyer at Kroyer Racing Engines teamed up with MCX Turbos and produced the most powerful UTV engines ever built, specifically for the XP1K vehicles.

The cars sit on custom grooved Falken Wildpeak A/T Tires and feature safety equipment from Mastercraft and Impact. They are wrapped with a custom Mad Media designed graphics package that is used throughout the campaign. Complete vehicle specs can be found at [ XP1K.COM ].

“XP1K represents the synthesis of our creative brainstorming sessions with RJ and Joey D, the remarkable RZR vehicle platform that Polaris has developed and perfected, the vision and expertise of our build partners, the unwavering support of our sponsors, help from dirt engineering expert Tony Vanillo who designed our location, as well as two decades worth of production experience that our Mad Media film crew and post-production teams have drawn on,” commented Mad Media COO and XP1K co-director Joshua Martelli. “We overcame a brutal heat wave, a host of location challenges, and an accelerated timeline…and ultimately produced a viral video that is completely kick-ass!”

“Teaming up with Mad Media and The Martelli Brothers to help create and launch XP1K has been phenomenal. We had two of the most progressive, state-of-the-art UTV’s in the world at our disposal – and RJ Anderson behind the wheel absolutely crushing it. This type of project has been long overdue for our market, and it feels awesome to have co-produced a video of this scale and importance,” commented UTVUnderground.com founder and XP1K co-producer Joey DiGiovanni.

2013/08/06 | 17:21 CET | ARTICLE: MR/HS/HAMLIN











Rally dos Sertões VIDEO: Equipe Mitsubishi Petrobras - test Mitsubishi ASX | 22.08.2014 21:18 | NEW




Rally dos Sertões: Team HRC back in action for the thrills of the Dos Sertoes. | 22.08.2014 20:59 | NEW




Verva Street Racing VIDEO: Official trailer for the unique Warsaw sport-event | 21.08.2014 20:41 | NEW




Verva Street Racing: Carlos Sainz and Peugeot 2008 DKR premiere in Warsaw. | 21.08.2014 20:25 | NEW




Rallyraid: The new Schlesser customer racer - 4x4 Mercedes instead of buggy. | 21.08.2014 18:32 | NEW




Rally dos Sertões: Top brands and great beasts in bikes, quads and UTVs. | 21.08.2014 18:01 | NEW




Carpathian Buggy Challenge: First Buggy-Challenge in Romanian mountains | 21.08.2014 17:33 | NEW




TORC STC 2014: Crandon welcomes Popcorn Sutton´s Sportsman Challenge | 21.08.2014 16:57 | NEW




TORC STC 2014: Fannin Motorsports suffers first ever DNF at RD8 in Crandon | 21.08.2014 16:20 | NEW




Baja Poland: "We have prepared an extra attractions for fans in this year". | 21.08.2014 15:51 | NEW




Donaldson CC: Sullwald tighten grip on SA´s Special Vehicle Class title chase | 19.08.2014 19:55 | NEW




TORC STC: Off-Road Syndicate takes Second in Crandon Off-Road Challenge | 19.08.2014 19:21 | NEW




Dakar Rally VIDEO: Historic - Top Gear´s Jeremy Clarkson riding Citroen ZX RR | 19.08.2014 18:32 | NEW




Asia Cross Country PHOTOS: Impressions Asian Rally Thailand-Cambodia (71). | 19.08.2014 17:47 | NEW




Asia Cross Country: Outlander PHEV completes Rally for second straight year. | 19.08.2014 15:51 | NEW




Baja Poland: Baja Poland Ambassador Krzysztof Holowczyc - "I love this rally". | 18.08.2014 17:17 |




Dakar Rally 2015 VIDEO: El Martillo Racing Dodge Durango at the Dakar 2014 | 18.08.2014 16:32 |




Dakar Rally 2015: El Martillo Racing Dodge Durango Mexico dunes test trip | 18.08.2014 16:23 |




Donaldson CC: Horns breathe new life into Production Vehicle Championship. | 18.08.2014 15:29 |




Hungarian Baja PHOTOS: Impressions by MCH Photo / HB / Offroadsport (32) | 18.08.2014 14:32 |




Hungarian Baja VIDEO: The Baja with Nasser Al Attiyah on Saturday by CinCin | 18.08.2014 13:56 |




Hungarian Baja VIDEO: Nice impressions Hungarian Baja by Ábrahámhegy TV | 18.08.2014 13:44 |




Hungarian Baja VIDEO: Short impressions of water-crossing SS04 on Saturday | 18.08.2014 13:41 |




Hungarian Baja RESULTS: Final Overall Results Hungarian Baja 2014 BIKES | 18.08.2014 13:13 |




Hungarian Baja RESULTS: Final Overall Results Hungarian Baja 2014 CARS | 18.08.2014 13:00 |




Hungarian Baja: X-raid driver Vladimir Vasilyev consolidates World Cup lead. | 18.08.2014 12:42 |




Hungarian Baja: Fortin - "A terrific result for Al Attiyah and Overdrive Racing". | 18.08.2014 12:24 |




Hungarian Baja: Nasser Al Attiyah overall winner after dramatic fight Saturday. | 18.08.2014 12:00 |




Hungarian Baja PHOTOS: Impressions Friday by Pawel Roslon and Teams (39). | 16.08.2014 17:22 |




Hungarian Baja VIDEO: Impressions and Interview Toyota´s Nasser Al Attiyah | 16.08.2014 16:54 |




Hungarian Baja: Mini´s Terranova leading in front of Al Attiyah and Holowczyc. | 16.08.2014 16:22 |




Hungarian Baja: Ruoso, Zanotti and Maré Hungary first winners in the bikes. | 16.08.2014 16:00 |




Dakar Rally 2015: Great Wall to copy Local Motors Rally Fighter for the Dakar?. | 14.08.2014 21:30 |




Rally dos Sertões: More than 100 car and truck competitors in Brazilian rally. | 14.08.2014 19:40 |




Hungarian Baja VIDEO: Nice impressions of Hungarian Baja 2013 by Rallyheart | 14.08.2014 18:39 |




Hungarian Baja: Lónyai with HRX-Ford after burnt BMW, Fazekas teamed up. | 14.08.2014 17:18 |




SPECIAL: Schwarz and AGM-Jimco X6 SCORE Trophy Truck at Deutschland Rally | 14.08.2014 16:46 |




TORC LB 2014: Stingle wins Round 8 - and wins Limited Buggy Challenge | 14.08.2014 16:27 |




TORC STC 2014: Marquardt continues Podium Streak at RD8 Summer Crandon | 14.08.2014 15:39 |




TORC STC 2014: Super Stock Truck Championship will be decided at Big House | 14.08.2014 15:29 |




















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