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Reaching the High Atlas Mountains of Marrakech with Dodge

On the 21st of May 2006, the first all female multi-national/Pan Arab team from the UAE will fly to Morocco and head to the High Atlas Mountains of Marrakech for a pioneering summit trek up Mount Toukbal, North Africa’s highest peak.

The first event of a series that are the initiative of Mountain High, which is supported by the Dodge brand, the "Reaching New Heights" project is the brainchild of Julie Amer, founder of Mountain High and Suzanne Al-Houby, Director of the Dubai Bone and Joint Research Centre who will both head the project and, with the support of local mountain guides, lead the trek in the High Atlas Mountains of Marrakech. Both Julie and Suzanne are keen mountain trekkers and have completed several high altitude treks in the Middle East, Europe and Africa.

"Having completed the Everest Base Camp trek back in 2003 with Suzanne, it’s great to have the opportunity to join forces with her again, and we look forward to recruiting and preparing the team to trek to the summit of Mount Toukbal and make modern day adventure history," said Julie Amer. The support from the Dodge brand is fully in line with its "Grab life by the horns" positioning, which is all about adventure and living life to the full, and the official Mountain High/Reaching New Heights vehicle is, quite appropriately, a Dodge Durango 5.7 HEMI.

"We’re delighted to support Mountain High and the exciting programme of events that they have planned," said Craig Hardie, Marketing Manager - Chrysler/Jeep/Dodge, DaimlerChrysler Middle East. "There couldn’t be a better reflection of everything that’s great about the Dodge brand - freedom, adventure, spirit and a real ‘can do’ attitude - and even better from our point of view is the fact that it encourages empathy between the cultures and benefits the community in general by raising awareness and, importantly, funds to assist people and communities that are genuinely in need", he added.

The team flies out to Casablanca on the 21st May then on to Marrakech for one night before heading to the Atlas Mountains for the start of their 6-day trek. The team will follow well-established trails led by local professional Mountain Guides and a support team. Trekking up to 6-8 hours per day, the team will encounter a good deal of ascents, descents and zig-zag trails on scree and diverse terrain as they pass through the traditional Berber villages. The team will stay in simple village homes and mountain refuges along the route and can expect a warm welcome all the way to the summit at 4,167m.

2006/04/27 I 19:05 CET I Editor:

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