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Rally dos Sertões: Honda HRC riders finished first part of the marathon stage. | 29.08.2014


Rally dos Sertões: Top 10 cars mixed after hardest stage - Spinelli still leader. | 28.08.2014


Rally dos Sertões PHOTOS: Impressions from the Marathonrally in Brazil (77). | 28.08.2014


Rally dos Sertões: Two X-Rally NWM Ford Ranger in good 2nd and 4th position. | 28.08.2014


Baja Poland: Poland to welcome 112 competitors in Baja Poland this weekend. | 28.08.2014


Rally dos Sertões: KTM’s Marc Coma hangs on to overall lead in dos Sertoes. | 27.08.2014


Rally dos Sertões: Paulo Gonçalves clinches victory in SS04 - the longest stage. | 27.08.2014













































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Rickshaw Challenge 2010: 45 participants from 11 countries.


This year, 45 participants from 11 countries will be spending New Year's Eve on the road to Pondicherry in the first of seven stages of the fourth annual Classic Run Rickshaw Challenge. From Chennai to Kanniyakumari, these participants will experience an autorickshaw adventure that will take 11 days and 1,000 kilometers to complete!

The idea is for every participant to travel to Chennai, learn how to drive an auto rickshaw, and then personally drive their custom-made autorickshaws along a pre-charted route through Tamil Nadu. Participants will be allowed only one break, which will be on New Year's Day to recover from what is anticipated to be an incredible beach party in Pondicherry.

This annual event hold significant importance for its founding company, Chennai Event Management Services. In 2006, founder Aravind Bremanandam introduced autorickshaw expeditions to India in response to the growing trend of adventure tourism. His first route and only route in 2006, an event called the Indian Autorickshaw Challenge, started in Chennai and finished in Kanniyakumari. Today, four years later, that route has been renamed to the Classic Run and three more unique routes have been introduced into the Rickshaw Challenge franchise.

Despite what appears to be a quickly aging adventure, the Classic Run remains the most popular Rickshaw Challenge event as it explores the unique and often underexposed culture of South India. Further, its appeal as a winter getaway for many Westerners and its dedication to ultimate adventure and a sense of a true getaway remind participants of the importance of travel, challenges, and intrepidness in a time of fresh starts.

Representing countries from Australia, Japan, Hungary, the US, Canada, the UK, New Zealand, Ireland, Italy, Belgium, and Brazil, the 43 participants of the Classic Run will compete to win free entry into another of Chennai Event Management Service's global events, the Caucasian Challenge. Participants will earn points through a series of daily challenges, by contributing toward charity efforts, and through miscellaneous recognitions, such as best costume, most bizarre autorickshaw design, and even fellow participant and organizer nominations. Participants are allowed to bring maps, GPS units, and any other items that they think will help them compete, but ultimately, the culmination of each effort of participation - small and large - will determine the Classic Run 2010 World Champion.

The Classic Run provides for mechanical and medical assistance for participants, though the adventure still remains highly participant-based. It remains up to each individual to explore, enjoy, and embrace the experience of South India, which has so much to showcase to the world.

But more than just an adventure tour for internationals, Chennai Event Management Services plans to work with governmental and non-governmental organizations in efforts to improve the livelihood of India's autorickshaw drivers and their families through welfare and developmental initiatives. Previous CEMS events have already drawn more than 25 lakhs over the past three years for Round Table India, an organization known for its "Freedom Through Education" initiative. Rickshaw Challenge participants were able to witness firsthand the efforts being made by Round Table India to improve the education of underprivileged children and were able to contribute on a personal level that yielded successful and bountiful results.

With a growing number of followers, fans, and participants, despite the continued growth of imitation events, the Rickshaw Challenge will continue to be a major force in the growing response to adventure tourism in India.

The Classic Run kicks off on December 29th, 2009 in Chennai and is expected to reach Kanniyakumari by January 6th, 2010
More information about the Classic Run and other Rickshaw Challenge events can be found at [ www.rickshawchallenge.com ] or you may e-mail Chelsea Kot, Manager of Communications at Chennai Event Management Services at chelsea@cemsglobal.com

2010/01/01 | 13:51 CET | Editor: MR/HS/A. Bremanandam











Defender Challenge: Rd 5 of the series by Bowler takes place this weekend | 29.08.2014 01:27 | NEW




Rally dos Sertões: Honda HRC riders finished first part of the marathon stage. | 29.08.2014 00:47 | NEW




Rally dos Sertões VIDEO: Mitsubishi Petrobras Team crews SS04 Wednesday | 28.08.2014 17:10 | NEW




Rally dos Sertões VIDEO: Official no comment rally video of SS04 Wednesday | 28.08.2014 17:08 | NEW




Rally dos Sertões: Top 10 cars mixed after hardest stage - Spinelli still leader. | 28.08.2014 16:33 | NEW




Rally dos Sertões PHOTOS: Impressions from the Marathonrally in Brazil (77). | 28.08.2014 04:57 | NEW




Rally dos Sertões: Two X-Rally NWM Ford Ranger in good 2nd and 4th position. | 28.08.2014 04:48 | NEW




Baja Poland: Poland to welcome 112 competitors in Baja Poland this weekend. | 28.08.2014 02:20 | NEW




Rally dos Sertões RESULTS: Overall results CARS & TRUCKS SS04 Wednesday | 28.08.2014 01:56 | NEW




Rally dos Sertões RESULTS: Overall results BIKES & QUADS SS04 Wednesday | 28.08.2014 00:44 | NEW




Rally dos Sertões: KTM’s Marc Coma hangs on to overall lead in dos Sertoes. | 27.08.2014 23:48 | NEW




Rally dos Sertões: Paulo Gonçalves clinches victory in SS04 - the longest stage. | 27.08.2014 23:32 | NEW




Desafío Inca: German manufacturer battle - X-Raid Mini vs SAM Mercedes CC | 27.08.2014 19:26 | NEW




Rally dos Sertões RESULTS: Overall results CARS & TRUCKS SS03 on Tuesday | 27.08.2014 18:33 | NEW




Rally dos Sertões RESULTS: Overall results BIKES & QUADS SS03 on Tuesday | 27.08.2014 18:29 | NEW




Rally dos Sertões VIDEO: Mitsubishi Petrobras Team crews SS03 on Tuesday | 27.08.2014 17:55 | NEW




Rally dos Sertões: Both Ford Rangers reached top speeds above 175 km/h. | 27.08.2014 17:07 | NEW




Rally dos Sertões VIDEO: Onboard with X-Rally Ford Ranger Baumgart / Cincea | 27.08.2014 16:35 | NEW




Rally dos Sertões: Stagewin for Toyota´s Varela in S3 but Spinelli still leader. | 27.08.2014 16:19 | NEW




Rally dos Sertões: Goncalves - "Hope to ride hard without making mistakes" | 27.08.2014 16:00 | NEW




Rally dos Sertões: Marc Coma wins again in Bikes and remains the leadership. | 27.08.2014 15:35 | NEW




Rally dos Sertões VIDEO: Mitsubishi Petrobras Team crews SS02 on Monday | 26.08.2014 19:14 | NEW




Rally dos Sertões VIDEO: Official no comment rally video of SS02 on Monday | 26.08.2014 18:57 | NEW




Baja Poland: X-raid with four Mini All4 Racing - chase for World Cup continues. | 26.08.2014 17:21 | NEW




Baja Poland: Overdrive Racing with five Toyota Hilux and Nasser Al Attiyah. | 26.08.2014 16:45 | NEW




Rally dos Sertões: Mitsubishi´s Spinelli / Haddad the new leader in the cars. | 26.08.2014 05:17 | NEW




Rally dos Sertões: Gonçalves wins SS2 in Bikes but Coma still overall leader. | 26.08.2014 05:02 | NEW




Rally dos Sertões PHOTOS: Nice impressions from the first days in Brazil (79) | 26.08.2014 04:53 | NEW




Baja Poland VIDEO: Official trailer of the Baja Poland FIA CC World Cup 2014 | 26.08.2014 04:32 | NEW




Donaldson CC: Test of character for the teams at South African Vryburg 450 | 26.08.2014 03:49 | NEW




Rallyraid: Kamaz Master legend Ilgizar Mardeev tragically died in an accident. | 26.08.2014 03:09 | NEW




Rally dos Sertões RESULTS: Overall results CARS & TRUCKS SS02 on Monday | 26.08.2014 02:30 | NEW




Rally dos Sertões RESULTS: Overall results BIKES & QUADS SS02 on Monday | 26.08.2014 01:59 | NEW




Rally dos Sertões VIDEO: Driving onboard with Overdrive Toyota Hilux of Verala | 26.08.2014 01:46 | NEW




Rally dos Sertões: Honda´s Paulo Goncalves wins second stage in the bikes. | 26.08.2014 01:28 | NEW




Rally dos Sertões VIDEO: Official no comment video of SS01 Sunday (crash) | 26.08.2014 00:56 | NEW




Rally dos Sertões VIDEO: Equipe Mitsubishi Petrobras crews in the first stage | 26.08.2014 00:53 | NEW




Rally dos Sertões: Second victory of Overdrive´s Varela/Gugelmin in stage 01. | 25.08.2014 20:01 | NEW




Rally dos Sertões RESULTS: Overall & daily CARS & TRUCKS SS01 on Sunday | 25.08.2014 00:04 |




Rally dos Sertões RESULTS: Overall & daily BIKES & QUADS SS01 on Sunday | 24.08.2014 23:32 |




















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